Our Story
Origins and Inspiration
Our journey began at the crossroads of Japan's traditional culture and modern lifestyle. Our founder, Sho, grew up surrounded by the arts and harbored a deep passion for "creating something of lasting value." During his international travels, Sho observed the global rise of interest in Japanese culture. Streaming platforms like Netflix showcased Japanese content, while Japanese cuisine and traditional arts gained increasing attention worldwide.
However, Sho also noticed a concerning trend: many products marketed as "Japanese" overseas were created by foreign companies, capturing only a superficial image of Japan. Authentic elements such as spirituality, aesthetics, craftsmanship, and dedication were often neglected. This issue was particularly evident in matcha products, where the genuine flavor, quality, and traditional principles were being compromised.
The MATCHA STYLE Approach
Our Mission
MATCHA STYLE was founded to address these challenges and present the true essence of Japanese culture. By partnering directly with tea farms in Uji, we ensure access to the finest tea leaves while preserving traditional stone-milling techniques under the guidance of seasoned tea masters. We collaborate with Kyoto's traditional craftspeople to protect the authenticity of tools and methods.
Culture & Education
MATCHA STYLE emphasizes the seasonal and aesthetic aspects of Japanese tea culture. We provide detailed explanations of tea ceremony etiquette, the significance of tea implements, and the stories behind the producers and artisans who bring them to life. By sharing their passion and expertise, we connect global audiences to Japan’s rich traditions.
Innovation & Tradition
While cherishing tradition, we explore modern ways to enjoy matcha. Through digital platforms, we offer learning opportunities and build a global community of matcha enthusiasts, making this cultural gem accessible to diverse lifestyles.
Sustainability and Values
Our initiatives extend beyond business to create meaningful value. We support sustainable practices to protect Japan's traditional tea culture, ensuring the livelihoods of producers and artisans. Our approach includes environmentally conscious production and distribution while fostering harmony with nature.
As a cultural bridge, we aim to share the value of Japanese tea culture domestically and internationally, ensuring its preservation for future generations.
Our Vision and Commitment
Our Promise
MATCHA STYLE is committed to providing only the highest quality matcha, promoting authentic Japanese cultural values, and maintaining sustainable practices. Transparency and sincere communication are the cornerstones of our relationship with customers.
Our Vision
We strive to protect, nurture, and share the profound value of authentic Japanese culture with the world. Matcha is not just a beverage; it embodies Japanese aesthetics and spirituality. Our mission is to deliver this culture in its truest form, inviting people worldwide to join us on this journey.
Together, we can celebrate and preserve the essence of Japan’s matcha culture.
Authentic Japanese Culture, for the World's Daily Life